Underground Vision Network

Vision Networks in the underground are composed by LCD screens (57", 70" and 80") spread throughout the most important stations of Milan, Rome and Brescia Underground, all screens are positioned in strategic areas granting stream coverage.

Features
and availability

format
Shop & Fun Commuters Non-Stop
where
Lombardia
Brescia  
Milano  
Lazio
Roma  
Campania
Napoli  

Creative and
live solutions

Innovative and interactive Solutions as well as local events allowing to experience brands in a warm and involving way.

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Discovery Italia

Hair, the first Italian talent show dedicated to hairstyling and broadcasted by Real Time channel on prime time, has break in Milan underground.

The Campaign - designed dy Kinetic and IGPDecaux Creative Solutions - stood out on LCD screens, which have been fully branded for the first time. The full screen presence of the showman Costantino della Gherardesca also helped attracting attention, together with the sound effect activated by a sensor of presence. 

Above Milan, the campaign was on air in Turin and Rome underground and diplayed in Centostazioni and Ferrovie Nord.     

CREATIVE SOLUTIONS

Discovery Italia

Hair, the first Italian talent show dedicated to hairstyling and broadcasted by Real Time channel on prime time, has break in Milan underground.

The Campaign - designed dy Kinetic and IGPDecaux Creative Solutions - stood out on LCD screens, which have been fully branded for the first time. The full screen presence of the showman Costantino della Gherardesca also helped attracting attention, together with the sound effect activated by a sensor of presence. 

Above Milan, the campaign was on air in Turin and Rome underground and diplayed in Centostazioni and Ferrovie Nord.     

Other products