Mutti, the historic company with more than 100 years of experience in the production of the best possible Italian tomato products, gets back to the Out of Home media planning a great project with...
A definitely glamorous touch decorates the underground station of Duomo M1 thanks to the OOH campaign realized by the IGPDecaux Creative Solutions. The Advertising celebrates a special birthday for Real Time: the flagship channel of the Discovery Group honors its 10 years of presence on the terrestrial digital television with an extraordinary communication campaign, where the Out of Home IGPDecaux emerges.
The #RealTime10years campaign, on air for two weeks starting from the 8th of September 2020, brings to the milanese underground the most beloved faces of the channel, which is confirmed in the top 10 of the most watched ones. The characters of the TV programmes stand out in the glamorous creativity decorating the underground station platform to engage the passengers, the same ones who will be involved in the exciting TV listings made of great successes and new episodes.
The project was realized by the IGPDecaux Creative Solutions collaborating with the Wavemaker media center and the WPP agency specializing in the OOH Kinetic planning. The strategic choice of the underground station of Duomo has ensured high visibility to the campaign as well as the involvement of the largest flows of passengers.