"La differenza si sente" (“The difference is hearable”): this is the claim of the national coverage campaign created by Studio Marani with the photos taken by...
Emirates, the airline company which is part of The Emirates Group, makes the passengers dream with its wonderful tourist destinations: from New York to San Francisco and from Boston to Las Vegas, up to the land of the Caribbean. These are just some of the places which have been the protagonists of the outdoor campaign realized by IGPDecaux in Milan, at the underground station of Duomo. The Station Domination, on air from the 27th of September to the 14th of October, showed the beauty of several international destinations managed by the company, catching the attention of the passengers during their waiting times and the commutes on the underground line.
This is not the first time that a brand of the tourism sector choses the Out of Home media to communicate its dream destinations, bringing impactful urban structures to the cities. The entirely decoration realized by IGPDecaux for Emirates made the brand the protagonist of the underground, intercepting the high number of passengers who frequent the underground station of Duomo, which is one of the most important of the milanese line.
Here below some of the best shots of the campaign: