From the 24th of June until mid-July, it is on air the OOH campaign realized by IGPDecaux launching the new Sammontana ice-cream
After the launch of the new Nutella Biscuits of the Ferrero Italia Group, IGPDecaux realized a highly impactful outdoor communications project, decorating the entire station of Milano Cadorna. From the 12th to the 25th of November is on air the Out of Home advertising campaign which introduces to the audience the new bakery product entering the market.
The Station Domination realized by the IGPDecaux Creative Solutions involved the milanese underground with the lines M1 and M2, the corridor connecting them and two step dominations which accompany the flows of passengers moving to the train station. Ferrero is the first brand using the latest LCDs recently installed in the underground station, and the architraves, which guarantee a high visual impact intercepting the attention of passers-by thanks to their positioning.
The station of Milano Cadorna is the intersection of both the underground and the railway station representing a central hub for the movements of citizens and the commuters who daily frequent it. The OOH campaign therefore ensures the achivement of a wide audience guaranteeing a high visibility to the brand.
The outdoor advertising initiative was completed by a Maxi Network covering the underground lines in Milan and Rome, entirely decorated vehicles both in Milan and in Rome, decorated bus shelters in Naples and urban structures in Turin. The project was realized by IGPDecaux in collaboration with the Havas creative agency, the Mindshare media center and the WPP agency which deals with OOH Kinetic planning.