From the 24th of June until mid-July, it is on air the OOH campaign realized by IGPDecaux launching the new Sammontana ice-cream
The IGPDecaux Live Unit brought to Milan an unusual and enjoyable experience to promote the Fidia Farmaceutici products Connettivina Bio and Connettivina Sole.
Two branded cargo bikes travelled through the city center on the 14th and the 15th of June turning into authentic photo sets during thier stops between the Milan Cathedral and Piazza Castello. Passers-by were invited to take a selfie with the scenic accessories typical of the Connettivina advertising spots. Each participant, by posting on the social profiles his own selfie followed by the hashtag #fidiaperlapelle received a really cool gadget perfect for the summer.
The campaign, entirely conceived and designed by the IGPDecaux Live Unit, caught the attention of passers-by especially thanks to the funny custom-made elements involved in the moving-photo set.
Some of the shots from the set are shown here below: