"L’arte ti dà il bentornato in città – the art welcomes you back to the city": this is the title of the dynamic installation created by Lorenzo Marini which coloured the trams, the billboards and...
Monclick, the e-commerce company specialized in the online sale of technological products, chooses again IGPDecaux to bring to Milan an outdoor campaign with a futuristic message, after almost 14 years from the first investment in the Out of home advertising. "Monclick ti racconta il futuro" is in fact the claim of the campaign displayed on the fully wrapped vehicles that crossed the city from the 7th of April to the 5th of May.
The initiative has been launched during the Milano Design Week, the period when the city opens up to innovation and creativity thanks to the Salone del Mobile and the Fuorisalone events, which every year records huge flows of visitors from all over the world. Monclick chose this specific moment to affirm its leading role in the online sale and to launch the campaign that reached the audience with a targeted message and a specific call to action. Thanks to the QR code shown on the visual covering the trams, the users were invited to log in to the Monclick website, discovering the most innovative technological products and the various offers.
Once again Monclick enhances its offline communication and reaches people with an OOH campaign able to combine the tradition proper of the historic Milanese trams with the technological innovation of its business.