Condé Nast Italia announces with IGPDecaux the opening of the Experience Store Frame in the milanese headquarters in Piazzale Cadorna.
It is time for Christmas inspirations for all the passengers of the milanese underground. Thanks to the collaboration of IGPDecaux, OBI Italia, the large-scale retail company specialized in the DIY, home and gardening sectors, chose the Out of Home media to communicate its consumers the Christmas magic. Two Station Dominations caught the attention of passerngers in the underground stations of San Donato and Milano Centrale - the main railway and underground hub of the city.
The visual involved in the outdoor advertising gave all the passengers the pleasant atmosphere of Christmas and its traditional colors, ornaments and sparkling decorations. The claim "Christmas turns on with magic" accompanied the subjects of the campaign, reaching the numerous commuters and daily frequenters of the milanese underground.
IGPDecaux with the Ofg Advertising Agency collaborated to the realization of the campaign on air from the 19th of November to the 2nd of December.