Starting from March 2017 Milan's traditional Bus Shelters have turned Digital, featuring some Large Format Displays (84" Ultra High Definition). IGPDecaux's Digital Shelters are going to increase both, in number and impact. Nowadays we have reached 25 units installed broadcasting 24/7 and, by the end of the operation scheduled for September 2017, Milan Digital Shelters will reach 62 units covering strategic hot spots for Shopping, Business and Leisure.
On this first stage, Digital Shelters are following an exclusivity approach and displaying single clients, while from mid-June broadcasting will allow multiple clients (up to 6 clients per day).
It will be possible to alternate content by day or time of the day (Commuters, Shop&Fun, Non Stop) and profit from the awesome contextualization effects given by Smart Content, the JCDecaux tool which turns content dynamic, real-time and pertinent.