The Digital Value of IGPDecaux in Airport Environments
“The Digital domain offers new flexible ways of connecting with prospect clients, optimizing communication effectiveness and efficiency. IGPDecaux is investing in this domain and proposes a valuable supply that takes advantage from this new media" says Fabrizio du Chène de Vère, CEO of IGPDecaux.
The Digital format allows programmatic planning based on specific targets and/or timeframes as well as an increased efficiency creatively speaking since it supports images, motion graphics, HD videos, dynamic and consequential messages.
This media is particularly suited for Airport environments, where consumers can be reached continuously during long, colourful and diverse waiting times that finds them particularly perceptive and willing to purchase. Digital Display is infact longer and more frequent within Airports rather than other environments, and turns messages into highly efficient ones.
The IGPDecaux Digital Offer is spread through the 4 most important Airports of Northern Italy (Linate, Malpensa, Orio al Serio and Turin Caselle) with 146 screens strategically placed to cover flows, 3 video walls (2 in Linate and 1 in Malpensa), 6 8sq.m led walls and a Digital Gate in Linate external area. Both format and technology of these structures grant high quality and impact of the advertising message.