For the second consecutive year, IGPDecaux lights up the city of Milan for Nexi, leader of the italian digital banking payments. The lighting starts from the company headquarters with a series of arches all along Corso Sempione, where the company is located.
The shape of the lights refers to the Nexi logo and the Arco della Pace, the monument that opens Corso Sempione. IGPDecaux realized also a Christmas tree, set up on the terrace of the Nexi headquarters.
The emotion and the magic atmosphere of Christmas live in Milan thanks to IGPDecaux and Nexi. Giovanni Uboldi – Sales and Marketing Director at IGPDecaux- said “Christmas is the feast of light and it is exactly the light itself that lives in the IGPDecaux projects making warm and cosy the outdoor communication for brands”.