Esselunga, with the operational support of the IGPDecaux Live Unit pays tribute to Milan with an innovative and technological Christmas tree: a steel structure 37 meters high, covered by 80,000 programmable LEDs which will give to the city various surprising combinations of lights and colors. The well-known milanese Piazza del Duomo will become a magical Christmas Square involving citizens and tourists in a truly immersive experience: for the first time, the tree, with its 14 meters diameter, will be visitable inside, turning into a spectacular installation.
And it will be certainly emotional the Lightening Ceremony, a symbolic event for the city and for the Milanese Christmas. This special moment will be inaugurated by a speech given by the Mayor of Milan Giuseppe Sala and a member of Esselunga, which is linked to the city since 1957, when opened its first Italian supermarket. The appointment is for Friday the 6th of December at 4 pm: the event will open the Milan Super Christmas 2019 palimpsest, which will guide the numerous initiatives dedicated to the city at Christmas.