IGPDecaux enriches its commercial offer with a new channel: it is the Programmatic Advertising which amplifies the potentialities of the Digital Out Of Home by offering integrated methods of purchase converging the Digital with the physical world, through the international VIOOH platform (www.viooh.com). The service, which is already active in the UK, Belgium, USA, Germany, Holland and Finland, can be applied on the entire asset of digital screens (underground, street furniture, airports) owned by IGPDecaux.
Thanks to the Programmatic it is possible to realize advertising digital solutions perfectly able to meet the customers' needs: by using the external data (Audioutdoor certified sources) the media plan can be entirely customized, increasing the possibility of reaching the specific Target desired.
The launching of the Programmatic DOOH by IGPDecaux marks an important step throughout the entire innovation process of the Digital sector, following the significant investment made by JCDecaux in terms of digitalization of the territory, availability of high-quality data and process automation, with the aim of improving the multimedia campaigns of its clients.
At the following link a deeper view on the Programmatic Advertising, published on our Blog: