Milan hosts the second edition of the Milan Green Week, the event promoted by the Municipality of Milan together with the Department of Urban Planning, Green and Agriculture on air from the 26th to the 29th of September. The festival is part of the YES Milano programme and aims to support the spreading and the maintenance of the greenery in the cities.
In the context of the Milan Green Week IGPDecaux, which has always been committed to the sustainable development, with the Municipality of Milan and ATM inaugurates a total green bus shelter located in the milanese piazza della Repubblica. The brand shelter, on air from the 26th of September to the 2nd of October, has been valorized for the very first time by the use of vegetation: the urban structure has been entirely branded and decorated with evergreen plants covering the roof and the frames of the advertising poster.
The project was realized by the IGPDecaux Creative Solutions enabling people to experience the green and sustainable culture promoted by the event.