On the 20th and the 21st of November 2019 the MiCo Ala Sud in Milan will host the IAB Forum, the biggest Italian event which involves international speakers and several experts in digital communications. Speed Dates, workshops and many networking opportunities will unite the participants in the seventeenth edition with the claim "Shaping the Revolution", focused on various topics such as innovation, artificial intelligence, marketing techniques, current trends, communications strategies and advertising campaigns. The Media scenario, the Web governance issues, ethics and digital will also be examined during the two-days event, focusing on the impact of the digital transformation on the contemporary society.
It is during the IAB Forum 2019 that IGPDecaux - media partner of the event – launches Nurture, the start-up affiliation programme already launched by the JCDecaux Group.
Nurture is the programme designed around the needs of the start-ups aimed to strengthen their emerging businesses generating brand awareness and reputation. As it currently happens in the UK, France, Germany and the Netherlands, also in Italy the programme is going to provide advertising solutions able to meet the requirements of different stakeholders.
The Nurture programme offers the start-ups the access to data-driven planning platforms and supports the creative phase of the campaign development, giving them a real voice in the world guaranteed thanks to the Out of Home – media that maximizes the efficacy of communication.
Are you curious to find out more? The appointment is for Thursday the 21st of November at 4.30 pm (Sala Amber 7), with the workshop “JCDecaux presents Nurture: the programme designed around the needs of the start-ups. The MiMoto case ". The workshop will host the talk held by Giovanni Uboldi, IGPDecaux Commercial and Marketing Director, who will give an overview about the programme, and the testimony of Vittorio Muratore, Founder, CMO and managing director of MiMoto Smart Mobility.