A market leader in outdoor communication, IGPDecaux has brought Advertising Street Furniture to Italy from the brilliant insights of Jean-Claude Decaux
urban adj. [from lat. urbanus, der. of urbs urbis 'city'].
Urban furniture is converted into an advertising tool based on the principles of functional economy and eco design. The aim? Providing useful and sustainable services without impacting on local finances or taxpayers
IGPDecaux's primary aim is to provide brands with the means and the best solutions for their Out Of Home communication: a capillary presence in the major Italian cities and in all urban contexts, combined with a range of increasingly technological and customised proposals, allows them not only to reach their targets effectively, but also to give them the opportunity to express their corporate values in the best possible way thanks to solutions with a high visual and communicative impact.
Underground stations, bus and tram shelters, airports, means of transport and various city spaces frequented daily by thousands of people become a powerful medium for one's own communication, while the adoption of the latest technology or fully customised solutions allows for a high degree of memorability: the so-called 'WOW effect'.
A series of measurement tools developed by IGPDecaux together with its technology partners allows not only for better planning of Out Of Home communication investments, but also for evaluating their effects so as to realise increasingly targeted and effective projects.
The aim of IGPDecaux's activities is to develop - without ever going so far as to inflate it - the market for outdoor communication: a modern and conscious management of these media not only reduces their invasiveness, but actually contributes to the implementation of urban decorum. This is why we realise advertising communication products that enhance the media potential of cities and transform urban space into a place of communication for citizens and a medium of communication for customers.
A structure now in its twenties, IGPDecaux's experience is rooted in prestigious pre-existing realities: in fact, it was born out of the union between IGP - a leading company in public transport advertising owned by the du Chène de Vère family - and JCDecaux Comunicazione Esterna Italia, a subsidiary of the French JCDecaux group.
IGPDecaux has taken up and developed the inheritance received from the two preceding well-established companies by offering external communication that is increasingly customised to the needs of customers, useful to citizens and of pleasing design.
Media figures of IGPDecaux speak for themselves: the company is responsible for the communication on the transport network of 64 cities with more than 12,400 cars available and the street furniture of 38 cities on 28,700 spaces. Furthermore, it has been entrusted with 8 airports, the subways of 5 cities (35,000 spaces) and the billboards of 33 cities. In addition, Digital OOH operates in 14 cities for a total of 2,300 spaces. In fact, it recently acquired the management of bike sharing in Milan and Verona.
With a nationwide presence, IGPDecaux is introducing a new concept of advertising communication. The focus of our development strategy is on the creation of new in-house structures, designed to make the Out of Home sector increasingly effective. We improve visibility by inspiring and engaging content, providing support to industry experts for tailor-made creative solutions that meet specific needs. Besides, we interpret events according to brand strategies.
As a specialised support, we also offer an in-house office dedicated to graphic and creative design, making the most of the campaigns for the advertising spaces we manage.
Turnover 2022
Employees
Advertising
of urban furniture
in 19 cities
Trams,
trolleybuses and buses
in 72 cities
Underground stations
and trains
in 5 cities
Advertising spaces
in 5 airports
Advertising displays
in 9 cities
stazioni e oltre 5400 bici
a Milano e Verona
spazi pubblicitari billboard
in 33 citta
/
our
philosophy
02 /
our values
We want to develop the outdoor communication market without inflating it, on the contrary, by reducing its invasiveness and with the aim of contributing to the functional aesthetics of cities.
We want to base our leadership on absolute service and product quality and total customer satisfaction.
We are committed to offering our employees and collaborators the same opportunities for growth. We foster professional development and the assumption of responsibility. We value delegation as a decision-making and operational tool; we encourage and advocate teamwork and the pooling of skills.
We promote the building of a culture of responsibility, both internally and externally, and fully ethical behaviour.
We pay the utmost attention to waste management and recycling in order to minimise the environmental footprint of our services; to the reduction of environmental impact from the maintenance of advertising facilities; to the control and minimisation of energy consumption and CO2 emissions.
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037
