Advertising spaces that add value to your brand: communication becomes Luxury
Several studies show that communication in airports is perceived positively by users, who tend to value more brands that choose these environments. This is why these advertising spaces are often coveted by Luxury or Business brands, as well as by tourism ones.
IGPDecaux manages advertising spaces in five airports, including the three airports in the Milan area (Malpensa, Linate and Orio al Serio), as well as in Turin and Genoa airports, thus covering the most productive area in Italy and the area most connected with Europe and the rest of the world.
The installations aim to cover all airport spaces, both internal and external, so as to be visible to all passengers and those who gravitate around this environment for whatever reason.
What makes communication in airport spaces particularly effective is also the very long average waiting time, even longer than an hour, that this type of travel entails.
Precisely because of these characteristics, advertising in airports can become a real accompaniment for passengers both in the journey through the spaces and in time, making the wait colourful and pleasant.
The particular structure of these environments allows a perfect integration of advertising spaces within the architecture: the effect is one of great elegance, so that communication becomes an element of great aesthetic impact and therefore an enrichment of the environments themselves.
In addition to printed or digital advertising, IGPDecaux can be your partner also for other high-impact promotional initiatives: at airports, for example, it is possible to provide Exhibition Areas of various sizes with stands, info-points or product displays so that you can have direct contact with your target audience in this environment.
IGPDecaux accompanies its customers by taking care of the bureaucratic process, the setting up and dismantling of structures and, if necessary, the hiring of staff for promotional activities.
Temporary Stores can also be set up at airports: these are real shops that are set up for short periods (maximum six months) in non-standard spaces in various airport areas. Setting up Temporary Stores in these environments guarantees maximum visibility and is a great way for brands to test the commercial potential of new products.
IGPDecaux takes care of the relevant bureaucratic paperwork, store opening, setting up supervision and structure dismantling, supply of electricity and routine cleaning. The brand takes care of the design and construction of the display structure prepared for a predefined footprint, to be approved by the airport authority.
A third tool with a high communication impact that can be implemented at airports is Sampling: it is a travelling promotional service that involves the distribution of merchandising or information material. The forms of Sampling vary according to brand requirements and can also be associated with Exhibition Areas or Temporary Stores.
IGPDecaux provides an all-inclusive service that includes hiring experienced authorised staff and handling the administrative paperwork for airport permits.