Nurture

Giving voice to the businesses of tomorrow

Nurture exists to strengthen tomorrow's businesses, giving them a voice in the real world, quickly building brand awareness and reputation

01 /
what is nurture

IGPDecaux for start-ups

Through IGPDecaux's extensive Out Of Home (OOH) and Digital Out Of Home (DOOH) portfolio, start-ups can have a real-world presence that generates trust, familiarity and brand awareness.

With Nurture, start-ups reach the widest target audience in the right place at the right time to grow. The Nurture Programme provides access to data-driven planning platforms, creative support and media co-investment to maximise communication results.

Designed around start-ups and their needs

Aimed at achieving brand awareness

Built with a development-oriented approach

Committed to building long-lasting relationships that create value for Brands and for IGPDecaux

Active in Italy, UK, France, Germany and the Netherlands

Designed around start-ups and their needs

Aimed at achieving brand awareness

Built with a development-oriented approach

Committed to building long-lasting relationships that create value for Brands and for IGPDecaux

Active in Italy, UK, France, Germany and the Netherlands

02 /
the pillars of Nurture

Data

Campaigns that speak to the right audience and in context, thanks to audience insight and planning tools.

Creativity

Sharing of guidelines and support for creative declination for effective and optimised Out of Home and Digital Out of Home campaigns.

Co-investment

IGPDecaux co-invests with start-ups by doubling its investment in Out of Home and Digital Out of Home media space for maximum effectiveness.

Why IGPDecaux?

Leader of OOH External Communication in Italy

dinamica

180.000 spaces in 75 cities

arredo urbano

12.000 spaces in 20 cities

metropolitana

34.000 spaces in 5 cities

aeroporti

1.000 spaces in 5 airports

affissione

1.000 spaces in 10 cities

digital

500 spaces in 8 cities

800

Advertising displays
in 9 cities

dinamica

180.000 spaces in 75 cities

arredo urbano

12.000 spaces in 20 cities

metropolitana

34.000 spaces in 5 cities

aeroporti

1.000 spaces in 5 airports

affissione

1.000 spaces in 10 cities

digital

500 spaces in 8 cities

800

Advertising displays
in 9 cities

Want to know more?
If you are a start-up and are interested in participating in the Nurture
programme, write to: nurture@igpdecaux.it

Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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