Scalapay

Scalapay brings 'la dolce vita' on air with IGPDecaux

If you love it, scalapay it! Scalapay conquers Italy's biggest cities with an Out of Home ADV campaign in Milan, Rome, Bologna and Florence with IGPDecaux.

Scalapay is the first FinTech to launch the innovative 'buy now, pay later' payment formula in Italy, which enables the purchase of goods and services by deferring the amount in three interest-free instalments.

With IGPDecaux, Scalapay planned a nationwide campaign featuring bus shelters, metro Mupi and full wrap trams in major Italian cities. The campaign, the subject of the Out of Home ADV, draws inspiration from the Italian dolce vita: a tribute to beauty, life and its everyday pleasures. A tribute to knowing how to enjoy the little things, appreciating and savouring the sense of waiting and time.

In the background, some of Milan's most intimate and hidden places frame a girl caught in moments of reflection and stasis: the portrait of someone who feels serene and fulfilled with the world. That feeling of pleasure given, precisely, by the little things and by the possibility of being able to buy the shoe you love, the dress of your dreams, the earrings you have always wanted by taking the time to pay for them.

Hence the payoff of the entire campaign 'What you love in 3 instalments, without interest', which punctually and concisely recalls the two cornerstones of Scalapay: love and waiting. Scalapay's Out of Home ADV will be visible until 27 September 2021.

Which systems are involved?

Bus Shelters + Mupi

Full-Wrap

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Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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