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Under Armour

Under Armour: sport is OOH with IGPDecaux

Next stop? Via del Tritone 176! Under Armour puts sport at the heart of the Out Of Home campaign on air in Rome with IGPDecaux to promote the Roman shop.

A Drive to store that works! A striking and eye-catching station domination stretches along the corridor linking Vicolo del Bottino with the Spagna station to convey the passion for sport to all passers-by on the Roman metro and channel the public towards the Under Armour store.

A strategic and engaging campaign that catches the eye as storytelling unfolds along the trajectory to intercept the audience for the Roman store.

Out Of Home is also the protagonist until 27 September thanks to Under Armour's choice of five Gulliver full-wrap buses on air until 10 October that will take the campaign through the streets of the capital's city centre.

The ADV campaign of Under Armour, a sports brand founded in Baltimore in 1996, also includes a leafleting activity promoted by hostesses and stewards in sportswear who will creatively simulate the passing of the leaflet/witness to passers-by.

Under Armour's campaign was realised in collaboration with IGPDecaux Creative Solutions and media centre Absolute Media. The creativity was adapted by Studiò, IGPDecaux's in-house agency.

Which systems are involved?

Station Domination

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Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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