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Warner Music Italy

Warner Music Italy celebrates International Women's Day with IGPDecaux

La musica è donna - RESPECT: this is the claim of the OOH campaign that Warner Music Italy, in collaboration with IGPDecaux, brought to the city of Milan. A network of shelters and a Maxi circuit in the underground, for a total of over 800 billboards, communicated Out Of Home a message of great impact on the occasion of International Women's Day. In fact, the campaign wanted to celebrate all Italian and international female artists for their successes in music: the faces of Levante, Laura Pausini, Dua Lipa, SIA, Annalisa, Cardi B, Mina, Lizzo and Aretha Franklin were featured on the creative.

Together with the featured singers, IGPDecaux installations brought a Qr Code to the foreground, inviting passers-by to listen directly on Spotify to the playlist of the artist in advertising, simply by framing the code with their smartphone.

A further example of the effectiveness of an Out Of Home campaign that dialogues with the world of the Web, in a context increasingly tending to favour integration between offline and online channels.

Below are some photos of the OOH plants invariably tinged with pink:

Which systems are involved?

Bus Shelters + Mupi

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Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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direct marketing purposes, aimed at promoting IGPDecaux's services, products and brands, both by traditional means of communication (e.g., paper-based mail, operator telephone calls, etc.) and by automated electronic means pursuant to Art. 130, paragraphs 1 and 2 of Legislative Decree 196/03 and, where applicable, pursuant to EU and/or national provisions that will replace/supplement the aforementioned legislation;

the performance of analysis and market research activities, both by traditional means of communication (e.g., paper-based mail, operator telephone calls, etc.) and by automated electronic means pursuant to Article 130, paragraphs 1 and 2 of Legislative Decree 196/03 and, where applicable, pursuant to EU and/or national provisions that will replace/supplement the aforesaid legislation;

the sending of newsletters and periodic updates (e.g., by e-mail) relating to products, services, initiatives and events organised by or in collaboration with IGPDecaux, including invitations to the aforementioned events, both by traditional means of communication (e.g., paper-based mail, operator telephone calls, etc.) and by automated electronic means pursuant to Article 130, paragraphs 1 and 2 of Legislative Decree 196/03 and, where applicable, pursuant to EU and/or national provisions which will replace/supplement the aforementioned legislation.