ZOOLANDER 2

An Out of Home campaign with special effects

On the occasion of the release of the eagerly awaited Zoolander 2, the corridor of the Milan Duomo Line 3 metro station from Via Torino to Via Orefici was transformed into a spectacularly scenic red carpet.
The walls entirely decorated with a line-up of photographers provide, thanks to the installation of presence sensors, an effect of flash lights and applause as people pass by, making it seem as if passers-by are being greeted by real photographers in the flesh, just like Derek, Hansel and other fashion celebrities.
The campaign, promoted by Kinetic, also included decorated buses, large format posters and a garrison in the Porta di Roma shopping centre.

Which systems are involved?

Station Domination

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Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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