The Day&Night technology allows to convey different messages on the same poster. A special PVC print with 2 overhung, makes one visual always visible and the second one just visible while backlight is active.
This technique allowed Ogilvy's visuals to better represent Ford Focus on our posters in Milan and Rome (6x3m and 4x3m), showing the car with and without the new hard top. Another high impact visual for the Ford Ranger shows a portion of the car covered with mud sticking out a 6x3m poster. Those unconventional solutions have been chosen by Mindshare to reflect the innovative features of Ford's cars.
CREATIVE SOLUTIONS
Ford
The Day&Night technology allows to convey different messages on the same poster. A special PVC print with 2 overhung, makes one visual always visible and the second one just visible while backlight is active.
This technique allowed Ogilvy's visuals to better represent Ford Focus on our posters in Milan and Rome (6x3m and 4x3m), showing the car with and without the new hard top. Another high impact visual for the Ford Ranger shows a portion of the car covered with mud sticking out a 6x3m poster. Those unconventional solutions have been chosen by Mindshare to reflect the innovative features of Ford's cars.
