360 Footprint is a JCDecaux tool that measures the environmental, social and economic impact of Out Of Home and Digital Out of Home campaigns on our units.
A tool that is used by all the JCDecaux Group markets and that combine globally verified methodological rigor with the precision of data gathered specifically from Italian market.
For the advertiser this means evaluating OOH with a completely new perspective: integrate impact KPI, demonstrate the real contribution of the campaigns to sustainability goals, ensuring complete and transparent sustainability report.
An added free service, thought to enrich our campaigns reports.
360 Footprint analyzes the entire cycle for every campaign – from production to the end – and gives back four key indicators:
- Carbon footprint: gas emissions and greenhouse effect generated from the campaigns
- Water footprint: water used in the productions connected to the campaigns
- Social footprint: work staff supported on the territory
- Economic footprint: direct and indirect economic value generated
Companies are always called to measure and control their gas emissions and their greenhouse effect in their ESG strategies and pathways toward decarbonization.
For this reason, the GHG protocol, the comprehensive global framework for accounting and reporting greenhouse gas emissions, distinguishes three main categories of emissions:
- Scope 1: direct emission for a company (for example fossil fuel used in units and vehicles)
- Scope 2: indirect emission connected to acquired energy (electricity, steam, heat)
- Scope 3: all other remaining emissions throughout the value chain, the ones given by productions, logistic and marketing activities included.
If scope 1 and scope 2 measure the efficiency of the organization, scope 3 pushes to collaborate with suppliers and partners to create a future with low emission throughout all the chain.
In this scenery, 360 footprint becomes an ally on 3 essential dimensions for companies:
TRANSPARENCY: makes the environmental impact of OOH/DHOO campaigns measurable
REPORTING: gives data that can be used in sustainability reports and in ESG strategies, contributing particularly to reporting emission regarding scope 3
REPUTATION: give value to social and economic impacts, creating a positive storytelling based on evidence.
If you are interested to know more about 360 Footprint ask to your IGPDecaux representative or write to info@igpdecaux.it
