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The Millefiori Garden by Dior Parfums on the shelters of IGPDecaux

Elegance, colours and flowers are the protagonists of the Miss Dior campaign realised in collaboration with IGPDecaux: two marvellous canopies attract passers-by in Largo la Foppa and Via Torino through a refined and engaging style.

The two brand shelters realised by IGPDecaux, on air until 26 September next, are fully decorated with a roof richly sprinkled with flowers, ears of corn and plants accompanied by a show screen in which the commercial for the new Miss Dior perfume is projected.

The campaign for the new fragrance promoted by the French Maison was created to coincide with the opening on 18 September of the Dior Millefiori Garden in Corso Vittorio Emanuele.

A veritable enchanted garden populated by thousands of flowers and colours: an immersive and sensory journey consisting of six ateliers, which tells of the ancient bond between Dior Parfums and flowers.

Dior Parfums therefore invites us to open our eyes and discover the beauty that surrounds us; it does so through the two harmonious Milanese brand shelters together with a circuit of analogue shelters around the city of Milan.

The campaign for Miss Dior was realised in collaboration with IGPDecaux Creative Solutions, the agency Carat Luxury and Rattiflora.

Which systems are involved?

Brand Shelters

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Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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direct marketing purposes, aimed at promoting IGPDecaux's services, products and brands, both by traditional means of communication (e.g., paper-based mail, operator telephone calls, etc.) and by automated electronic means pursuant to Art. 130, paragraphs 1 and 2 of Legislative Decree 196/03 and, where applicable, pursuant to EU and/or national provisions that will replace/supplement the aforementioned legislation;

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the sending of newsletters and periodic updates (e.g., by e-mail) relating to products, services, initiatives and events organised by or in collaboration with IGPDecaux, including invitations to the aforementioned events, both by traditional means of communication (e.g., paper-based mail, operator telephone calls, etc.) and by automated electronic means pursuant to Article 130, paragraphs 1 and 2 of Legislative Decree 196/03 and, where applicable, pursuant to EU and/or national provisions which will replace/supplement the aforementioned legislation.