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Mondelez Italia

Out of Home IGPDecaux returns to the underground in Milan with the Capsule Collection Oreo by Chiara Ferragni

After months of lockdown, IGPDecaux returns to decorate the Milan metro with a Station Domination at the Garibaldi FS station, located at the intersection of the M2 and M5 lines.

Protagonist of the Out Of Home communication campaign, the competition launched by Mondelez Italia on its Oreo product, in collaboration with the famous influencer and social icon Chiara Ferragni, in the foreground of the creativity accompanied by the claim 'Free your Oreo style'.

The OOH advertising, with graphics that mix play and fun, involved the entire mezzanine of the Garibaldi FS metro station - with digital screens - the platform area, and the stairs that accompany the flow of passengers from the Milano Porta Garibaldi railway station to the metro lines (step domination), and from the mezzanine to the M2 tracks, where large-format adhesive decorations were placed.

IGPDecaux, the communication agency Bitmama, the agency The Blonde Salad, the media centre Carat and Posterscope, a media agency specialising in OOH planning, took part in the making of the project, on air from 22 May to 11 June 2020.

Which systems are involved?

Station Domination

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Strada 3, Palazzo B10
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