MUGLER | IGPDecaux

MUGLER

Elegance and refinement for Mugler's OOH campaign

Mugler won over passers-by in Cordusio during Milan Beauty Week with the promotion of an OOH campaign for Alien Goddess.

The OOH campaign, on air since 3 May and implemented by IGPDecaux in collaboration with Access and Wavemaker, included the decoration of various assets: the decoration of the ATM kiosk windows, the floral decoration of the access portal and the golden Station Domination of the M1 underground station of Cordusio, which for the occasion dressed both the mezzanine and the platform level, as well as the extraordinary decoration of the underground access staircase.

The elegant creativity designed for the portal, enhanced by the tones of white and the presence of jasmine, made Cordusio the ideal stage to promote the Alien Goddess fragrance.

Which systems are involved?

Station Domination

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Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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