ODEON | IGPDecaux

ODEON

The Odeon Cinema also becomes Retail and OOH communicates this with a 'spectacular' canopy and tram

The historic Odeon Cinema, located in the heart of Milanl, a stone's throw from the Duomo, has chosen to convert some of its no longer used spaces into retail activities.

To communicate the birth of Odeon Retail to the public, the brand created a high-impact OOH campaign in collaboration with IGPDecaux Creative Solutions.

In the media mix, a decorated full-wrap car and a branded canopy with floor and perimeter roof: both symbols of the Milanese streets that, combining history and the future just like the Odeon cinema, evolve and continue to amaze audiences with new shows.

Which systems are involved?

Full-Wrap

Brand Shelters

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Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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