It only takes a few minutes to travel great distances on a metro carriage, but how long and how difficult is the journey for those facing the challenge of Multiple Myeloma? It is with this question in mind that the 'Stop MM' initiative promoted by Sanofi on the occasion of Myeloma Action Month has taken shape.
From 13 to 26 March, the Milan Duomo and Rome Termini underground stations welcomed passengers with high-impact communication: the choice of opting for two Station Domination in two stations with a very high flow of people gave the initiative great visibility.
Finally, animated stickers dedicated to the initiative were made available on Instagram for those who wished to share photos and stories of the stations involved or otherwise show their support for people with Multiple Myeloma.
Impact, interactivity, attention to new forms of communication and - in this case - also a valuable artistic contribution: Sanofi's decision to focus on the Milan and Rome metro stations with a project designed precisely from these environments, both from a formal and conceptual point of view, shows how Out Of Home can really make a difference when it comes to raising awareness.