UEFA 2020

Out of Home in Rome promotes UEFA European Championship 2020 football events

Rome, among the 11 cities hosting the UEFA European Championship 2020, and host of the inaugural match, celebrates the football events that will follow in the capital with Out Of Home IGPDecaux. In the underground, the stations Termini, Colosseo, Spagna and Flaminio are dressed in the blue of the national team's champions: four Station Domination, on air for the entire month of June and until the beginning of July, the period in which the city will host four challenges of the Championship, accompany passengers, immersing them in the festive atmosphere of European football, thanks to the total branding of the spaces.

It is not only the metro that offers citizens and tourists an authentic UEFA 2020-themed journey: the Out Of Home advertising project includes the decorated cars (MUPI side, Full-Back, side banners and tables on buses) in a media mix that amplifies the fans' enthusiasm also among motorists and passers-by.

The campaign was planned by the Communication Department of Roma Capitale, in cooperation with IGPDecaux and the UEFA EURO2020 Purpose Office; the creativity for the installations was made by UEFA.

Below are some shots in the metro and around the city:

Which systems are involved?

Station Domination

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Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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