Goodvertising

La pubblicità
che fa del bene

Il nome deriva da “Goodvertising, creative advertising that cares”, il libro di Thomas Kolster che ha inventato il concetto di pubblicità che fa del bene, pubblicità come “force for good”, come “forza del bene”.

La forestazione urbana passa dall’advertising

IGPDecaux ha ideato questo un nuovo e originale format di gamification che unisce in una esperienza fisica e digitale, grazie ai propri spazi Out of Home, la fruizione del manifesto al valore di una donazione sostenibile per la forestazione urbana intercettando in modo innovativo e contemporaneo la grande voglia di partecipazione dei cittadini.

Come funziona? Nelle esperienze di Milano e Torino – rispettivamente per i progetti Forestami e Abracadabra – i cittadini potevano contribuire nel primo caso semplicemente interagendo con l’iniziativa grazie a un QR Code riportato sulle affissioni pubblicitarie e nel secondo caso acquistando le opere donate da 60 illustratori italiani e stranieri. Interazioni e acquisti si trasformavano in donazioni a progetti volti ad incrementare il numero di alberi presenti nelle due città.

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Centro Direzionale Milanofiori
Strada 3, Palazzo B10
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Fax: 02/6599037

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direct marketing purposes, aimed at promoting IGPDecaux's services, products and brands, both by traditional means of communication (e.g., paper-based mail, operator telephone calls, etc.) and by automated electronic means pursuant to Art. 130, paragraphs 1 and 2 of Legislative Decree 196/03 and, where applicable, pursuant to EU and/or national provisions that will replace/supplement the aforementioned legislation;

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