in the world
The Out Of Home that is good for brands and cities: effective, sustainable, impactful.
And really beautiful.
advertising n. [from Old French advertiss-, lengthened stem of advertir, from Latin advertere ‘turn towards’].
IGPDecaux offers you the most advanced and engaging solutions to show the qualities of your brand on the streets of Italy's major cities, transforming street furniture, means of transport and spaces in the city into quality communication environments.
beautiful adj. [lat. bĕllus "cute, graceful", from *due- nŭlus, dim. of duenos, ant. form of bonus]
The OOH communication solutions offered by IGPDecaux are not only effective, but also aesthetically pleasing, both because of the quality of the installations and materials used and the care with which we design, install and maintain street furniture to serve cities and their citizens.
Aesthetic impact, technology, involvement, versatility: IGPDecaux specialises in offering brands high-quality advertising space in major Italian cities and all urban contexts.
The possibility of ever greater customisation of both campaigns and placements also thanks to advanced targeting systems is accompanied by attention to the environment and constant maintenance and updating of installations and street furniture. To the benefit of all.
Solutions with a high communication value that go beyond the advertising forms we are used to: real installations specifically designed for the brand, taking into account the positioning and existing structures for a communication with a high visual and emotional impact.
What could be better than taking a corner of a city, transforming it and creating an immersive environment that sparks interest and wonder? OOH effect guaranteed.
Responsibility in all its forms is the founding principle of all IGPDecaux actions, in the interests of the environment, cities, citizens and workers.
Do you want the ability to choose how, where and when to have your campaigns on-air? With Programmatic solutions you manage everything yourself.
Planning and control tools, data, graphic support and everything you need to optimise your advertising campaigns and measure their returns: our experts support clients and agencies.