IAB 2022 - Panel DOOH | DECODING CHANGE OUT OF HOME!

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iab 2022 - panel dooh | decoding change out of home!

11/11/2022

The introduction of new communication solutions and increasingly advanced data-driven tools puts DOOH at the centre of strategies.

IGPDecaux is once again taking part in the IAB Forum 2022, the main digital innovation event in Italy, celebrating its 20th edition. Michele Casali, IGPDecaux Marketing & Data Director will be speaking in the workshop DOOH | DECODING CHANGE OUT OF HOME!
The panel will provide an update on the state of the art of Digital Out Of Home, a peculiar media channel, with a view to the increasing use of data to support communication strategies.
IGPDecaux, together with the main Digital Out Of Home players, will discuss the evolutionary state of its channels and how increasingly sophisticated technologies can support the strategic centrality of this medium, for an increasingly qualitative and efficient dialogue with the mobile audience.

Moderator:
ZAVERIO BETTONAGLI, Membership and Services Development, IAB Italia

Speakers:
MICHELE CASALI, Marketing & Data Director, IGPDecaux S.p.A.
EMANUELA CIRILLO, Product Director, Clear Channel Italia
ALFREDO RICCA, Managing Director, Urban Vision
CESARE SALVINI, Chief Marketing and Media Officer, Grandi Stazioni Retail Spa
ANDREA VEARDO, Head of Marketing and Media, Class Pubblicità

Where and When
IAB Forum 2022: Decoding Change
16 November 03:45-05:00 p.m.

Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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