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CAFFÈ BORBONE

A special tram where you can enjoy a coffee in perfect Bourbon style

Among all the tasty things that Milan offered its citizens during Food Week, a good coffee could certainly not be missing; not just any coffee, but a coffee from the Neapolitan tradition.
From 6 to 13 May, Caffè Borbone wanted to offer its coffee on board a special tram created by IGPDecaux's Creative Solutions in collaboration with ATM.

The tram did not offer a simple tour through the streets of Milan, but a real historical and sensory journey through Neapolitan tradition: figures in 18th-century clothing invited the public to board the tram, sit on regal seats, taste a cup of coffee with an authentic Bourbon aroma and take a 'historical' selfie to share on social channels.
The invitation to the historical tasting was also promoted through the classic 300x70 format on the city's surface vehicles.

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Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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