GEOX | IGPDecaux

GEOX

Ultra-soft blue spheres on bus shelters: Geox's OOH campaign with IGPDecauxdi Geox con IGPDecaux

Geox promoted Spherica™ - the shoe that transforms every step into a wellness experience - through a surprising Out of Home campaign created in collaboration with IGPDecaux, Wavemaker and the unit of GroupM Italy dedicated to Live Communication & Sport Marketing.
The ADV was on air in the city of Milan from 19 to 24 April with a circuit of Digital shelters and two BrandShelter Full-wrap located in Largo la Foppa and Piazzale Baracca.

In particular, the creativity included digital screens with content dedicated to the product and its technology and a floor graphic simulating the footprints of the trainers. Of great impact was the decoration of the shelters with blue-coloured spheres: a clear reference to the ultra-soft spheres that characterise the Zero Shock System of the innovative Geox sole.

Which systems are involved?

Bus Shelters + Mupi

Brand Shelters

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Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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direct marketing purposes, aimed at promoting IGPDecaux's services, products and brands, both by traditional means of communication (e.g., paper-based mail, operator telephone calls, etc.) and by automated electronic means pursuant to Art. 130, paragraphs 1 and 2 of Legislative Decree 196/03 and, where applicable, pursuant to EU and/or national provisions that will replace/supplement the aforementioned legislation;

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