HENDRICK'S GIN | IGPDecaux

homepage
case studies
hendrick's gin

HENDRICK'S GIN

Delightfully Hendrick's Gin: a Victorian-flavoured floral OOH campaign

Hendrick's Gin charmed passers-by in Milan with a floral OOH campaign created by IGPDecaux in collaboration with ACCESS and MediaClub.

The OOH campaign, on air from 15 to 28 November, included full-wrap decoration of the bus shelter at Largo La Foppa and Station Domination at Moscova M2. Roses and cucumbers replicated the taste of the eponymous spirit. The urban furniture showcase invited passers-by to discover the places in Milan where they could taste the spirit through a touch screen. Finally, a triumphant portal dominated the scene, embellished with the same plant essences as the bus shelter.

A choral initiative to affirm Hendrick's Gin Brand Identity. The atmosphere was made even more immersive thanks to actresses and histrions who invited passers-by to interact with the street furniture. They offered cards scented with Hendrik's Gin essence and a copy of the magazine "Unusual Time”.

Which systems are involved?

Brand Shelters

Station Domination

Browse the catalogue

Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

Services and Planning

Corporate

Contacts

Work with us
Contacts
Request a quote

Whistleblowing
Click here to send a report

Request a quote

I would like to request a quote for:

Your data

I represent a communication agency

Your contacts details

Your message

IGPDecaux S.p.A., in line with its Privacy Policy, may use my personal data for

direct marketing purposes, aimed at promoting IGPDecaux's services, products and brands, both by traditional means of communication (e.g., paper-based mail, operator telephone calls, etc.) and by automated electronic means pursuant to Art. 130, paragraphs 1 and 2 of Legislative Decree 196/03 and, where applicable, pursuant to EU and/or national provisions that will replace/supplement the aforementioned legislation;

the performance of analysis and market research activities, both by traditional means of communication (e.g., paper-based mail, operator telephone calls, etc.) and by automated electronic means pursuant to Article 130, paragraphs 1 and 2 of Legislative Decree 196/03 and, where applicable, pursuant to EU and/or national provisions that will replace/supplement the aforesaid legislation;

the sending of newsletters and periodic updates (e.g., by e-mail) relating to products, services, initiatives and events organised by or in collaboration with IGPDecaux, including invitations to the aforementioned events, both by traditional means of communication (e.g., paper-based mail, operator telephone calls, etc.) and by automated electronic means pursuant to Article 130, paragraphs 1 and 2 of Legislative Decree 196/03 and, where applicable, pursuant to EU and/or national provisions which will replace/supplement the aforementioned legislation.