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RADIO DEEJAY

‘Io sono Deejay’: Radio Deejay chooses IGPDecaux to promote its campaign

" Io sono Deejay. Da 40 anni, siamo tutti Deejay " is the claim of Radio Deejay's new campaign celebrating 40 years of the famous broadcaster. To promote it Radio Deejay relied on IGPDecaux's Out of Home.

A major institutional campaign, on air in the cities of Milan, Rome, Turin, Bologna and Florence last March-April.
The campaign included a media-mix with analogue and digital bus shelters, MUPI, VISION metro circuit, Maxi Side and Full back.

The face of the Radio Deejay presenters in the foreground together with the slogan and with the words that most identified them in the background, created an impactful creativity, made even more visible by the careful planning and media mix employed by IGPDecaux.

Which systems are involved?

FullBack

Bus Shelters + Mupi

Underground Vision Network

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Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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