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igpdecaux graphic award 2025: the winners

IGPDecaux Graphic Award 2025: the winners

19/12/2025

The third edition of the IGPDecaux Graphic Award has successfully come to a close. On 15 December, the competition celebrated its winners at the prestigious Palazzo del Ghiaccio in Milan, during the IGPDecaux Company Convention.

Visual and motion designers, art directors, 3D artists, illustrators and copywriters took part with extraordinary and original proposals on the theme “The city you are: your creative vision of the city in the age of AI”. More than 300 works were submitted, a testament to highly engaged and passionate participation.

First prize was awarded to copywriter Dario Sanna together with art director Francesco Borella for the work “I am the city – I give my best for my city”: a message that stems from the awareness that the city is not just a collection of infrastructures and technologies, but a human ecosystem that thrives on the participation of its inhabitants.

Second place went to Pietro Selva with “The city you are – a creative vision of the city in the age of AI”: starting from the contest title, he sought to translate the idea of the “city as an expression of those who inhabit it” into an image that blends the symbolic with the technological.

On the third step of the podium was Giulia Padovan with “Don't look back”, a project that explores the relationship between present and future in urban evolution driven by artificial intelligence, and invites us not to remain anchored to the past but to look ahead with confidence, curiosity and a positive attitude.

Up for grabs was a total prize pool of 6,000 euros and a unique opportunity: the winning works will become fully fledged creative campaigns, displayed for one year on IGPDecaux OOH spaces throughout Italy starting from January 2026. An exceptional urban stage, capable of capturing thousands of metropolitan glances every day and transforming creativity into a shared experience.

Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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